Test Your Business Viability
In what areas can it improve?
For each question give yourself a rating of 
​​​​​​​
RED  -  YELLOW  -  GREEN
1. How well do you know your competition?
2. Do you have a solid value proposition?
3. How memorable is your company name?
4. How effective is your slogan or tagline?
5. How memorable is your logo?
6. How clear is your shameless goal?
7. How clear is your brand voice and messaging?
8. How focused is your content strategy?
9. How effective is your website’s home page?
10. How long do people stay on your website?

11. How well is your website organized?
12. How delightful is your customer experience?
13. How appealing are the images you use?
14. How well do you use video?
15. How is your website traffic?
16. How excited are people about your product or service?
17. How fast is your business growing?
18. How is your advertising performing?
19. How is your social media performing?
20. How influential is your organization?
How did you do?
Let me know!
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